Who doesn’t love positive reviews from satisfied customers? Every business owner knows the value of positive reviews – and they’ve never been important than they are right now. Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they would a personal…
If your paid ads aren’t getting the results you want, you might as well set your money on fire. That might sound harsh, but it’s true. Continuing to pay for clicks that aren’t going anywhere – or spending time creating ads that nobody’s clicking on – is a waste of time and money. Your audience…
Have you ever watched a commercial featuring a big celebrity and wishes that you had access to the same resources that big companies do? You might not be able to get Tom Cruise to recommend your products, but that doesn’t mean that you can’t reap the benefits of influencer marketing. In fact, sometimes getting a…
SEO is not a set it and forget strategy. For any small business to have a successful SEO result, it’s important to periodically look at their SEO strategies and figure out where they can improve.
There’s no question that local SEO factors are more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in the keywords used.
What does that mean for you as a local business owner?
It means you need to be hyper-focused on maximizing important local SEO factors. It’s the only way to make sure that local customers don’t miss you when they search for you.
Here are the top ways to connect locally and grow your business.
Every small business owners needs digital marketing tools to help them promote their business online.
Oftentimes, it’s really expensive to hire a full-time (or even a part-time) marketing professional.
Few may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already wearing multiple hats in the course of a day.
Marketing is especially important when it comes to reaching mobile users.
Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar business can’t afford to ignore mobile marketing.
The phrase, “all politics is local” is a common phrase in U.S. politics. It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain an element of truth.
As far as promoting and growing a small business is concerned, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is imperative.
With that in mind, here are six local marketing facts that are affecting the growth your business right now.
There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet?
Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out.
3 Digital Marketing Myths You Need To Throw Out Now
Myth #1 – My Blog Content Is Effective Content
Far too many business people have fallen victim to the idea that simply having a blog is sufficient.
The fact of the matter is that blog content must be worthwhile to the user.
Additionally, it must read like it was written by a specialist. If this means hiring a firm to handle blogging, it will be well worth it.
You probably already know how important customer reviews and testimonials are in terms of marketing your products and services.
They break down the barriers your potential customers may have when trying to decide whether or not to do business with you.
Reviews and testimonials can bring a lot of credibility to your business, which ultimately results in higher conversions and more revenue.
Ensuring your business is easy to find is the number one key to ensuring your success these days – especially digital marketing success.
However, this isn’t as easy as it sounds.
The detailed process of helping your company stand out from your competitors can be both time consuming and difficult.
However, Google My Business has helped local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to attract more consumers in the area who may be searching for your type of product or service.