Welcome to another end of week and another issue of our weekly digital marketing digest. Digital marketing digest is your weekly round-up of the hottest digital marketing news, insights, tips, professional analyses and recommendations.
Here are the best and hottest articles from the digital marketing world this week. Happy reading.
The top 7 SEO trends you MUST get ready for in 2016 – Link Assistant
Lots of changes have affected search in 2015 and now, as 2016 is fast approaching, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
“Evolve or decay” — that’s what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries!
We’ve been all eyes and ears for you, and here’s what we brought back — the top 7 SEO trends for 2016 as seen by the SEO PowerSuite team.
5 Winning Strategies to Boost Online Sales Now – Website Magazine
There is no sure thing when it comes to achieving online sales success.
Retailers invest a great deal of time and money into creating highly strategic campaigns, offers and sales to outpace and outsell their competitors. The retail market has become so highly competitive, that just offering a coupon or free shipping may not be enough to convince visitors to click that buy button. The upside to a competitive market is that it does breed innovation.
Here are 5 winning strategies to boost online sales now and in the future from Website Magazine.
3 Highly Effective Link Building Tactics for 2015 and Beyond – Duct Tape Marketing
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they remain an important factor.
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Sure, the game has changed substantially as Google has gotten much better at sniffing out low-quality content and links, but as the graphic below suggests you still need to make link building a vital part of your optimization efforts.
This article from Duct Tape Marketing looks into 3 highly effective link building tactics for 2015 and beyond.
How to Use Gift Guides to Boost Your Holiday Sales – Shopify
As Black Friday approaches, store owners will begin scrambling to get the word out about their sales. Display ads, email marketing, and retargeting are some of the most common methods, but there’s one overlooked strategy that has the potential to drive a lot of customers to your store – gift guides.
In this Shopify blog post, you will learn how to get your store in gift guides, create your own gift guides, and drive more sales during the holidays.
Podcast: How to Determine the Lifetime Value of Your Idea (Before You Start) – Copyblogger
The guest on Hack the Entrepreneur is an App Store Optimization specialist, hustler, entrepreneur, idea machine, and a very good friend of host Jon Nastor.
When Jon met him, he had a team developing more than 30 apps per month — but he will tell you that he is not an app developer; in fact, he couldn’t care less about apps.
He looks at an app and doesn’t see a coding challenge or an opportunity for creativity; he sees a revenue stream.
The guest has an uncanny ability to see business ideas, unlike anyone Jon has ever known. He is a modern-day hustler who bounces from business to business and has become truly unemployable.
These 5 Data-Driven Reasons Decisively Prove the Benefits of Blogging – Process Street
In light of a recent study from IZEA commissioned by Halverson Group which revealed that the lifespan of a blog post is 24 times longer than first thought, it’s time to re-evaluate the other reasons why not blogging is a mistake in the current marketing climate.
Contradictory data floods businesses daily. It’s understandable some need hard facts to justify the investment in a blog. That’s just good business sense. Yet, researchers bury vital statistics in 60-page white papers which don’t always reach the audiences that need them.
Here’s a compilation of recent findings showing the contrasting success of companies that blog versus those that don’t.
Conversion Rate Optimisation: Closing the loop on abandoned baskets – LCN Blog
Is there anything more frustrating than an abandoned basket for an online retailer? It takes a lot of work to even get a customer/potential customer to this point, so to see the shopping cart abandoned at the final hurdle is heart-breaking, not to mention bad business.
So your thorough SEO strategy or excellent PPC campaign has brought valuable traffic through the door, and your optimised landing page did a great job of closing the sale to the point of adding a product to basket – but then what happened?
If baskets are being abandoned, you need to find out why…and now! Let’s work out how to close the loop on these abandoned baskets.
Video: Introduction to Content Marketing with Buzzfeed
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5 Reasons to Embrace Content Marketing – AddThis
If you haven’t jumped on the content marketing train yet, you might want to hurry down to the station.
Creating and distributing shareable content to your existing and potential audience is one of the most effective—in strategy as well as cost—ways to grow brand awareness, traffic and most importantly, sales.
Evernote, OneNote, and Beyond: The 12 Best Note-Taking Apps – Zapier
Ever feel like you’re struggling to remember everything?
You’re not the only one—and that’s why it’s so important to take notes. As author Tim Ferriss says, “I trust the weakest pen more than the strongest memory.” Write something down, and you’re certain to remember it.
There are plenty of ways to take notes. You could carry a notebook and pen in your pocket, or scribble thoughts on a napkin at lunch. Or, better yet, you could use a notebook app, so you always have a way to store your thoughts—even if there’s not a pen nearby.
Check out The 12 Best Note-Taking Apps from Zapier here.
How I Cleaned Up My WordPress Site After It Was Hacked and Blacklisted – WPMU DEV
You don’t expect it to happen to you and then wham! Your site gets hacked. It happens to best of us. And I would know because it happened to me just last week.
What’s worse is that my site’s IP address was also blacklisted, which means my site and any site on my hosting account using that IP was marked as spam. I couldn’t send emails without them bouncing, my search engine ranking started plummeting and visitors couldn’t access my site without getting a virus.
Luckily, I was able to test my site to identify the problem, find the hack and remove it, and then get my sites off the blacklist.
This article is going to show you the process you can use to clean up your site. If you’re not too keen on DIY fixes, that’s okay because it’ll also show you some great plugins that can also do the job.
5 Legal Must-Haves for Your Website – Copyblogger
Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.
In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.
Here are five major elements your website needs in order to be legally legit from the folks at Copyblogger.
Infographic: How to Use Instagram Photos to Boost Your Email Engagement – HubSpot
Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site.
Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.
Well, that’s it for you this week. We hope you enjoy this week’s version of the digital marketing digest.
Join us again same time next week. See ya!