The new Google search results page for desktop was rolled out in February 2016 and ever since has caused a bit of a stir.
The old SERP features three Google AdWords pay-per-click (PPC) ads at the top of the page and multiple ones down the right-hand side of the page.
But now, things have changed quite a bit.
The new change will see the ads on the right-hand side wiped out entirely and there will now be at most 4 ad spots at the top followed by the Google 3-pack section. In fact, Google will show less ads at the top unless it’s a highly-commercial inquiry, which in that case, it will show up to four.
So the total number of possible ads in any given search has been reduced from 11 to down to 4 at the most. Besides making the page appear a lot more basic, this has also left a lot of business owners wondering what will be the implication on their businesses.
Here are 3 ways the new Google Search Results Page will impact your business.
#1: Organic Search Will Be Impacted
Not only does this shrink the potential advertising space, but it also pushes the organic results farther down the page.
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What this means is that search engine optimization (SEO) is now more competitive and important than ever before.
Businesses that want their websites to show up on the first page of the results will have to work a lot harder to grab and secure one of the limited spots for long-term success.
#2: Increased Paid Search Competition
Due to the fact that several Google AdWords ad spots have been dropped, the fight for the remaining fewer spots available will no doubt become even more competitive.
However, in order to stay ahead of the competition businesses are now going to have to pay a lot more attention to their paid ad campaigns to get the level of exposure they want.
There is a lot less room for error than with the previous results page layout. So you’ll have to pull out all the stops and ensure your ads are set up correctly and targeting the right audience.
#3: Potential Increase In PPC Costs
Along with that comes the potential for higher costs-per-click being that many businesses are competing for these prime pieces of real estate.
With more competition and fewer results showing on the page, you may have to be willing to pay a little more to be featured above your competitors.
However, it isn’t all bad news…
If you do manage to make it onto the shortlist, there’s more chance of consumers clicking on your ad.
This is because they now blend in a lot better with organic search results.
While they have the signature “Ad” sign next to them, at first glance they appear as organic results, rather than paid ones.
There’s no doubt that the new page layout is going to affect businesses whether they’re using Google AdWords or whether they’re trying to rank higher organically byway of SEO.
However, it could be used as an opportunity to improve your overall digital marketing strategy to ensure your company receives ample exposure using various means.