Hi again. I hope you’re having a great week. If you’ve missed some of the our recent blog posts in this series, I have been talking about mobile marketing especially as it affects small businesses. Be sure to read the previous posts if you’ve not read them yet and sign up for the RSS feed and the email list so you don’t miss more.
In this post I want to talk to you about mobile list building. Because of the proliferation of mobile technology, it’s imperative that you get started now building your mobile list. Morgan Stanley says that 91 percent of people in the USA have access to their mobile devices 24/7. With a number that large, which is more than people who have access to PC’s you cannot ignore the trend.
Add a Mobile Field To Your Email List Sign Up
When you first start out, the best way to start with building your mobile list is to add a call to action to your normal email list by asking for people’s mobile number. You can do this by adding a mobile number field to your current email list or by having a contest or give away asking for their mobile number. If you want to engage in location based marketing, you need to ask them for their zip code. Get them to text in their zip code to you by offering freebies much like you do when trying to get people to sign up for your email list.
Create Clear CTAs
With a clear and prominent call to action (CTA) placed in multiple spots, that you want them to text their zip code to you and why, as well as what’s in it for them, you’ll get a lot of action. But, if you are not clear about what you want, and the information that you need from them, you will likely be wasting your time. Try out a few different methods as you get started to see how your audience responds.
Ensure that Your Site is Mobile Friendly
If your website is mobile friendly, you’ll get more sign ups due to that. Another way to get mobile list sign ups is to use QR codes. QR codes are square bar codes that allow a consumer with a camera ready device to snap a picture of the code and then go to the information that the code directs them to.
Put QR Codes in Play
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If you have any tangible marketing collateral you should be using QR codes. They can be placed on all premiums, business cards, letterhead, publications and even on store fronts. By giving the consumer something in return for using your QR code you’ll collect a lot of information about the consumer such as their location, mobile number and email address giving you even more ways to contact them.
Send Your Customers Information Regularly
As more people have given up landlines to mobile phones, using text messages is a great way to get your message to consumers 24/7. When you have permission to market to your audience via text or mms, use it. They want your information or they would not have given it to you. Don’t wait, have a plan in place for what to do with their information from day one. It’s a lot like email messages, if you ask for someone to sign up for your list but you don’t send them information for months, they will forget about you and assume you are spamming them. Don’t make that mistake with mobile marketing technology.
Incentivize Sign Ups Strategically
Offer creative incentives for collecting their information that is directed toward your audience. You don’t want to give an incentive that has nothing to do with what your audience wants or needs because you don’t want to attract people who will never buy from you. You want to only attract your target audience and you can do that by offering incentives that are specific to your products and or services.
A few more ideas to gather the information you need is to use every inch of online real-estate to market your mobile list. Ask for the information you need when they are opting out of your email list, ask for the information on your website, in your newsletters, in blog posts. The more often, and the more places you ask for their mobile technology information and location based information the more you’ll collect.
Coming up next: How to create mobile friendly emails that get results. See you then.