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New Facebook Ad Strategy
Our client is a banking institution that has been around long enough to see the shift in marketing from traditional methods to primarily digital methods. However, they didn’t keep up with the trend. Offering a range of services that are critical to the local economy, they continued to fill a much-needed niche but they knew there was room for growth.
Keeping Up with the Digital Age
Thanks to their suite of financial products and solutions for both retail and corporate clients, the bank survived their neglect of digital marketing focusing instead on traditional marketing and word of mouth. However, as more and more of their customers were moving to the internet to find financial services such as consumer banking and lending, insurance, investment banking, and asset management, the bank found it increasingly difficult to keep up with the demand. They knew it was time to s