Are you already using social media platforms to promote your small business?
I bet the answer is a resounding… Yes!
Sites like YouTube, Facebook, Twitter, Pinterest, LinkedIn, or Google+ are essential for organic growth depending on your business niche and other factors.
Also, depending on your personality and overall strategy the time you spend on your social media activities varies accordingly.
For you to see a reasonable positive effect on your social media activities, you have to be consistent and focus on the platforms that are relevant to your kind of business.
The best way to do this is to start off with one or two platforms and then move on to others once you are satisfied with your progress.
In this post, I am going to share with you some simple tips that you can use on a daily basis in your social media activity in other to increase your brand and user engagement.
[Tweet “41 #SocialMedia tips you can start using today for more engagement.”]
Read through and then just pick the ones that are more suitable to your situation.
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#1. What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there.
#2. Promote your most popular posts – and that goes for blog posts as well as social media posts.
#3. How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.
#4. Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
#5. Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
#6. Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
#7. Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
#8. If you want your social content to social content to attract, do your best to share quality tips that are really unique
#9. Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
#10. Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent
#11. Use https://www.hashtracking.com/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
#12. Posts people skip most? Highly personal negative posts complaining about illness and problems. (Do you agree?)
#13. Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
#14. If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
#15. Give your new product campaign a name – and start talking about it on your social media.
#16. Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
#17. Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.
#18. Use surveymonkey.com to create free surveys. You can ask questions for your new product idea and share the link on social media.
#19. If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.
#20. Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
#21. If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
#22. Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover – photos.
#23. Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.
#24. At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)
#25. You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!
#26. Only your short description displays in your Facebook header section, but fill out your Profile 100% for max search-ability.
#27. Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your Page.
#28. Analyze your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or videos?
#29. Vine and Instagram video clips loop.Vine streams on Twitter; Instagram videos on Facebook.
#30. Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?
#31. Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
#32. Be sure you don’t use any banned hashtags with your Instagram photos or videos: https://printl.net/blog/instagram-hashtags-that-are-banned/
#33. Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
#34. Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
#35. If you use Pinterest regularly, make sure you also access https://analytics.pinterest.com/ for powerful, easy to use Pinterest analytics.
#36. If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.
#37. Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.
#38. In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private – or not.
#39. In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
#40. Did you know Google+ makes animated .GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
#41. Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
[Tweet “To be successful on #SocialMedia, you must have a strategy and stick to it.”]
Assign specific dates to the social media sites you are active on and be consistent with that.
Plan, create and schedule your content in batches ahead of time. Ensure that you check in once or twice daily to interact with your followers. Always remember the social aspect of social media.
All the best!