Nowadays, people are attached to their mobile devices everywhere you go…
And these are now more that ordinary phones; today’s mobile phones are more like mini computers, with hard drive, RAM, OS, WiFi, 4G, and a huge array of apps to choose from.
Check out the following stats about mobile:
According to a report from Global Web Index, 80% of internet users own a smartphone.
Go Mobile: Stat
- Mobile-connected devices now exceed the number of people on earth. To put that into perspective, the current worldwide population is just over 7.3 billion people.
- ExpressPigeon says that over 50% of smartphone users grab their smartphone immediately after waking up.
- According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy
- Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
- By 2019, mobile advertising will represent 72% of all US digital ad spending.
- 57% of users say they won’t recommend a business with a poorly designed mobile site according to CMS Report.
- 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
- EmailMonday research shows that mobile email opens have grown by 180% in the last three years
- eMarketer predicts that number will reach 2 billion by 2016 and that by 2018, half of the world’s mobile users will have a smartphone.
Therefore, it makes good business sense to go mobile before it’s too late.
In this article, we’ll give you a glimpse of the advantages of integrating mobile with your business and marketing. You’ll learn a bit about the basics of mobile marketing, why it’s important to have a mobile website, and how you can use a mobile website as an effective business and marketing tool.
Let’s get started… shall we?
What is mobile marketing?
In a nutshell, mobile marketing is the process of marketing your products or services using mobile devices.
Mobile marketing is no longer the future; it has already arrived! And that’s why you need to go mobile now.
It is an extension of internet marketing, and because almost everyone has a mobile device with them every day, your business can reach even more potential clients or customers when you embrace mobile marketing.
Virtually everyone is using a mobile device of some sort, to browse the web, make purchases, book reservations, and find what they need and want.
Why you need to go mobile
You may be saying to yourself…
“I’ve got a great website, I send out regular emails, I even have a blog. Why is mobile so important, and what can it do for me that I am not already doing?”
Here are just a few things to consider when you are faced with this dilemma.
1. We are emotionally attached to our phones
What did you do the last you forgot your phone at home on your way to work or out for an evening?
For me, I had to rush back home to get it… cos I couldn’t function effectively without it.
We feel connected to and with our phones.
The same applies to your customers, so it just makes sense to capitalize on that always-available mobile connection.
2. It’s cheaper compared to other types of advertising
This is an especially important consideration for the small to medium businesses.
Considering the proliferation of mobile devices, mobile marketing casts a wide net that no other medium can.
Your target consumers do not have to be sitting at a computer, listening to a radio, or watching television. You can reach them while they are jogging, waiting in line, eating out, or even lying on the beach.
It’s a fact that mobile marketing makes you more accessible to your customers.
What is a mobile website?
A mobile website is the version of your desktop website on mobile devices.
It provides your business with a public identity on mobile devices, and it’s where you connect with customers, develop your brand, and engage your following with the other half of the audience you can’t reach using the regular communication channels.
Most businesses have a website these days; it is part of the basic marketing strategy.
So if I already have a website, why do I need a mobile website? Does it really matter if my current desktop website and my mobile site are the same?
Here are a few things to consider about the differences between viewing a website on a desktop and mobile device:
1. The screen size
The typical laptop or desktop screen can be anywhere from 13-17 inches, or even larger depending on the model. This means there is plenty of room for great graphics and lots of text, and because of the screen size, using the typical 12-point font is usually no problem.
Pull up your favorite web site right now, and you’ll see what we mean.
Now, go to that same site on your mobile phone. The graphics are smaller, or they take over the screen. You may have to scroll up, down, and side-to-side in order to see everything. And that text that was easy to read on a laptop/desktop is illegible on your mobile device screen.
2. Hyperlinks and actions
This is closely related to screen size.
If you look at the icons on a smart phone, or even the letters on a touchscreen keyboard, they are usually about the size of a fingertip.
This is because if they are too small, accurately pressing the correct letter or icon would be difficult.
If you are using a traditional website on a mobile device, then small size of buttons, hyperlinks, and icons make it very difficult to use.
Sure, most phones allow you to expand the screen, but then the customer has to go looking for the hyperlink by scrolling until they find it. Chances are, they will grow frustrated and opt for a site that is easier to see and use.
3. Everything at a glance
Because mobile websites are designed to show information efficiently on a smaller screen, most of them are designed to have an easily accessible index.
Sometimes this is the landing page of the site, and sometimes it comes in the form of a drop-down screen or box. Either way, it makes it easy for your customers or clients to locate the part of your site they need to access.
When you visit a mobile friendly site everything on the mobile site is right at your fingertips.
However, if you visit a website that is not mobile-friendly, the site is much harder to read.
A potential customer would likely grow frustrated trying to navigate the site and leave. But, on the other hand, they will be more likely to stay and more importantly buy, if they are on a mobile-friendly site.
10 Tips to make your website mobile-friendly
1. Know your target audience
Don’t assume that all of your audience has the same type of phone or even a smart phone, but create your site with the largest possible target base in mind.
2. Keep the core of your content the same
Though the appearance and configuration of the two site styles may differ, the core content and organization of the content should be as similar as possible. For example, if your PC site’s menu is organized by products and services, about, and contact us, this should also be the organization of your mobile website. If at all possible, if you can do it on the desktop site, you should be able to do it on the mobile site.
3. Take a look at the Mobile Marketing Association
This organization can help you keep up to date on current trends, regulations, and programs to make the most of your mobile website.
4. Keep it user-friendly
Navigation should be simple. Content should be delivered quickly. Bells and whistles are great, but not at the expensive of fast, easy to access content.
5. Fewer pages means less download time
It is best to keep a mobile website as streamlined as possible, with no more than two or three layers.
6. Take advantage of redirects
You’ve probably typed in a web address on your phone before and been pleasantly surprised that it intuitively took you to the mobile site. This will save your potential customers or client’s time, so take advantage of redirects that will sense when your visitors are using mobile devices.
7. Don’t forget the full site
No matter how similar the content, there are some things that are on your full site that you just won’t be able to get onto the mobile site. So make sure your users have the option of going to the full site if they want to do so.
8. Sound Bites will get your customers to bite
Make your text brief and catchy. Use slogans, short phrases, and bullet points instead of narrative text.
9. Promote your mobile site using all of your already-in-place marketing resources
Once your mobile site is up and running, let your Facebook followers, Twitter followers, email subscribers, and desktop website users know it’s out there.
10. Pull in the consumer
Paying attention to details such as readable font, complementary colors, and images that reflect your site’s mission and services will grab attention and make your site aesthetically pleasing.
Avoid clashing colors and fancy fonts that are hard to read. Clean, complementary, and captivating should be the keywords that guide design.
Now is the time to take action
Knowing how to optimize your business’ mobile marketing can make a huge impact on your visibility, profits, and success. And the growth of mobile use is happening faster than any other technology growth thus far.
It took 38 years for the number of radio users to reach 50 million and 13 years for the number of television user to climb that high. Even the number of Internet users didn’t reach 50 million for 4 years.
However, the Draw Something phone app only took 50 days. The time to go mobile with your business is now!
We hope you have found this introduction to the mobile website informative and helpful. Our business is to help your business grow and succeed through every possible venue, including mobile marketing.
It’s time to take advantage of this technology that is already at the fingertips of billions. Contact us today to find out how we can transform your online presence and generate more business for you.