Tag | myspace

Businesses – Stay Away From Social Media If You Meet the Following Criteria

Businesses – Stay Away From Social Media If You Meet the Following Criteria

Feb 4th, 20111 Comment

At least two or three times a week I am asked the question, “Do we really need to develop a social media strategy? Can we really benefit from participating?” 70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way

How to Start a Social Media Plan

How to Start a Social Media Plan

Feb 2nd, 2011No Comments

Social media may still seem like a “toy for the young” and something to do when you’re bored, but in reality these tools are fast becoming a significant element of small business success. The benefits of social media for your small business are numerous, but let’s review of few of the best reasons for incorporating social media efforts into your business plans

Does Your Company Have a Social Media Plan?

Does Your Company Have a Social Media Plan?

Dec 23rd, 2010No Comments

Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Is your company properly positioned in the social media space? If you aren’t and want to know the 3 things that start you off on the right foot, read on

Social Media As an Investment

Social Media As an Investment

Dec 4th, 2010No Comments

In its brief history, Social Media, as called New Media, has traditionally been viewed as a place to meet new friends, reconnect with old friends and interact in an online social environment. In short, social networks were “a cool place to hang out” but held little applicability beyond that. There has been no shortage of funding in Silicon Valley for firms launching new media platforms

Simple Tricks to Make Your Site More Social Media Ready

Simple Tricks to Make Your Site More Social Media Ready

Sep 13th, 2010No Comments

Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts. You can’t avoid it

How to Commit Social Media Suicide – Social Media Mugging and Linking Up!

How to Commit Social Media Suicide – Social Media Mugging and Linking Up!

Sep 10th, 2010No Comments

Internet marketing, and within it social media and social media marketing, presents a complex puzzle, a balancing act of sorts between relationship building and conversion. The balance between the former and the latter can spell the difference between success and failure in the relationship building process and in Internet marketing, in general. Many marketers, in their zeal to convert relationships into dollars, fall into the trap of linking up too often and/or too early in the relationship building process. The balance between Internet marketing and social media will be discussed at length in this article with an eye towards helping the reader understand the balance necessary between the two

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