It is over 2 years since Facebook allowed the use of vanity URLs on Fan pages, a lot of businesses on the world’s largest social network are still not taking advantage of the huge benefits it can afford their business.
What is a vanity URL
A vanity URL is an easy to remember URL that points to a page that is related and indicated in the name of the URL. The main purpose of vanity URLs is for advertising campaign or to promote a product, event or service.
This means instead of having a long & ugly default URL (https://facebook.com/pages/yourbusiness/7724434522218) assigned by Facebook when you created your account, you can now personalize your Facebook address by selecting a unique username and have a short and memorable address to direct fans to, e.g. https://www.facebook.com/username.