Now is the time to build a mobile website for your business. The mobile web is growing at a significantly fast speed. The following facts attest to this:
- By end of 2013, mobile phones will overtake PCs and laptops as the most common Web access device worldwide according to a research by Gartner.
- Also, according to ABI Research, by 2015, it is predicted that mobile shopping will account for £108 billion in sales worldwide, 12% of global ecommerce turnover.
With this obvious growth and popularity of mobile Internet browsing, it’s quite shocking to learn that 70% of businesses don’t have a mobile website.
Conventional websites are designed for PCs and laptop screens, and not for the smaller screens of mobile devices. Even if your non-mobile website can be viewed on a mobile device, it doesn’t make it functional and mobile friendly. As a matter of fact, only 1% of standard websites will render on a mobile device.
The reason why standard websites are not mobile friendly is due to the presence of high-resolution multimedia content. These take too long to load, slows down Internet and makes site navigation a pain.
To achieve a mobile friendly website, you need to focus on the most critical information about your business. At a minimum, mobile users need to know your location, service offerings, contact information and your hours of operation. For a mobile website, less is more.
A well designed mobile website should have the following features at the barest minimum:
Home screen with navigation – Many of the best mobile websites launch with an opening screen that has just a few options that are large clickable buttons to easily navigate the user to the information they need.
Location – this provides information on your address, directions and maps. Users can click to activate their smartphone’s GPS function to automatically navigate to your establishment.
Opening times/hours – this can be used to provide information on your daily hours of operation – if there are holidays upcoming, you should also indicate whether you are open on the holiday as well as any days your hours will deviate from the standard.
Contact information – provide a click-to-call your business phone number, click to send an email or click to send a text to your business – just be sure that whichever option they choose is monitored so you can communicate on the spot.
Services/products – this is used to provide information on what you do, what you sell, the services you offer, etc.
Special deals/promotions/sales – if you offer your customers any incentive in the form of a discount or freebie to sign up for your mobile SMS list, you can use this to capture their details and in future reach out to them again to encourage more transactions with your business.
Social media links – provide your social media profile links so as to build a community and engage your customers in social media platforms such as Google+, LinkedIn, Foursquare, Facebook, Twitter, etc. Remember to link to the mobile URLs of your social media profiles.
Link to your desktop website – optionally, always provide a link to your full website in case they want to browse all of the content on offer there.
Creating a mobile website from scratch or a mobile-friendly version of your traditional website is easier and less-expensive than you thought. There is no better time to get started with mobile than now. Join the mobile bandwagon now and drive mobile consumers to your establishment.