According to mobithinking.com, about 96% of the world population own Smartphones, and it’s growing every day. Smartphones are outselling personal computers and even people who do not have personal computers have Smartphones. Because of this, it’s imperative that we do not ignore the coming digital revolution or mobile marketing.
Did you know that customers are, according to Latitude, reporting better ratings and opinions of brands that offer a good mobile experience?
This statistic makes it imperative to put on your list of how to make your business better and more responsive to your customers.
Over the next few weeks I’m going to talk about:
• Reaching customers on the go
• Forms of mobile marketing
• Mobile marketing misconceptions
• Carrying your brand from web to mobile
• List building in a mobile world
• Creating mobile friendly emails
• Incorporating social media into your MM campaign
• Using web analytics to improve your campaign
• Tips for making your first campaign a success
It’s going to be fun and informative. I hope that you’ll sign up for the RSS feed or get on the mailing list so that you don’t miss a single blog post. Each post will be packed with information that you need to add mobile access to your small business website. I’m looking forward to it, and I hope you are too.
You may believe that you don’t need a responsive website because you have such a small business. But, the truth is, everyone can benefit from having a mobile friendly website. What’s more, it is not that hard to implement today. If you’re not convinced keep reading.
58% of consumers own a Smartphone — This statistic is rising daily. If most of your costumers have Smartphones or other mobile technology then that is a large percentage of your target audience who is being left out if you do not have a mobile friendly website.
Consumer ratings go up with a good mobile experience — Imagine you’re in the doctor’s office waiting to be seen. You want to read your favorite blog, or visit your favorite website, or buy something from your favorite small business while waiting. But, you cannot access or see things on the small screen of your mobile device. So, you leave and find a site that is mobile friendly. People are not brand loyal when it comes to the time and place they have to spend money. Make it easy for them by providing a mobile friendly experience.
Tablet users spend more than PC users — According to Adobe, tablet users spend 50% more on products than PC users. So, if you have users who own a tablet but it’s too hard to get around your site with it, you’re leaving money on the table.
Over 1/3 of all emails are opened and read on a mobile device — People like reading emails when they are waiting. It’s a perfect time to go through emails that doesn’t intrude on the rest of their day. If they cannot read your emails, or click through to follow your call to action, they’re going to miss out on what you have to offer, and you’re going to miss out on the additional sales.
Mobile technology will take over PC’s — It may not seem believable but eventually we will all be using mobile technology to access the net and do our work. If you can look back just a few years to the early 90′s then fast forward to today and see how fast adoption of the web has grown and then you realize that mobile web is growing at, according to Nielsen, 8 times the rate you’ll see the importance of embracing mobile technology.
At no other time in history have small businesses have more immediate access to their customers than today. People keep their mobile technology close, often even sleeping with it near their beds. They take it with them everywhere they go and if you play your cards right, you will be right there with them along the way.
With over 1.2 billion people (Trinity Digital Marketing) accessing the Internet from their mobile devices, that means you need to be on board. It doesn’t matter if you have a large business or a small business, if you’re not there you’re going to be left out and passed over by consumers as a place to do business.
Now that I have you convinced, in my next post we’ll talk about the different forms of mobile marketing such as QR codes and more. See you then.