The use of online video is growing at an astronomical rate. It already accounts for 70% of the search engine results on Google with text trailing in third behind images. In fact Cisco Systems, the world wide leaders in computer networking and Internet connection, predict that by the end of 2015, video will drive 90% of web traffic.
Back in 2006, the search engine giant, Google, paid $1.65 billion for a tiny business above a pizza parlour. That tiny business was YouTube and in just a few short years it has officially become the 2nd largest search engine (second only to Google itself) and 3rd most frequent website in the world.
If you are marketing your small business online and haven’t started using video, now is the perfect time to start. Here are a few reasons why you should: