Author Archive
Businesses – Stay Away From Social Media If You Meet the Following Criteria
At least two or three times a week I am asked the question, “Do we really need to develop a social media strategy? Can we really benefit from participating?” 70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way
How to Start a Social Media Plan
Social media may still seem like a “toy for the young” and something to do when you’re bored, but in reality these tools are fast becoming a significant element of small business success. The benefits of social media for your small business are numerous, but let’s review of few of the best reasons for incorporating social media efforts into your business plans
Does Your Company Have a Social Media Plan?
Social media and conversation marketing have the potential for transforming brands like no other communication methodology ever employed. The reason? It transforms the fundamental nature of the traditional brand/customer relationship. Is your company properly positioned in the social media space? If you aren’t and want to know the 3 things that start you off on the right foot, read on
Rules Of Social Media Optimization
Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites. Find out what you can do to put social media optimization to work for you
Social Media As an Investment
In its brief history, Social Media, as called New Media, has traditionally been viewed as a place to meet new friends, reconnect with old friends and interact in an online social environment. In short, social networks were “a cool place to hang out” but held little applicability beyond that. There has been no shortage of funding in Silicon Valley for firms launching new media platforms
What the Heck is Social Media?
There are various forms that social media is expressed. These are either by way of concepts or slogans that are designed so as to make sure that they are on the awareness of the audience at all times. Grass roots social media meanwhile is done by speaking to the audience publicly, setting up installations, doing performances or making demonstrations



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