Google Adwords Essentials
Google AdWords is Google’s advertising program that lets you create simple, effective, relevant ads and display them to people already searching online for information related to your business by using keyword-based advertising.
When a searcher visits Google and enters a query — say, ‘oracle tutorial’ — Google will display a variety of relevant search results, such as links to articles containing online tutorials on Oracle, or websites dedicated to Oracle training. It will also display AdWords ads called sponsored links that link to businesses offering Oracle courses, consultancy services or other products and services related to the query.











